The Spirit of YAH has been having me pray much for businesses and business owners very much lately.
He has been having me declare and decreed some things concerning how we as Born Again Believers should be conducting business in order to see good success and the favor of YAH upon the work of our hands.
He spoke something I would like to share this morning.
Marketing: The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society at large.
The management process through which goods and services move from concept to customer.
Gimmick: An ingenious device, scheme or stratagem, especially one designed to attract attention or increase appeal.
A trick or device intended to attract attention, publicity or business.
A concealed usually devious aspect or feature of something.
“Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men,” Proverbs 22:29.
As I was laying before YAHWEH this morning He begin to deal with me about business and conducting ourselves properly in business matters.
He talked to me about the Spirit of Excellence when dealing with people in business and public relationship matters.
As He spoke He said two words, Marketing and Gimmicks.
He said there should never be a time that we should divert to devious methods in business to gain the public attention or monetary gain.
He said there are too many CHRISTIAN business owners who have submitted their business reputations to persons who only saw it as making money and not also building integrity and honor among society.
He said persons who only want to make money, forsake these two areas in business and will resort to gimmicks that are full of lies and trickery, in order to draw the people in to fill their pockets.
One thing I have notice are the marketing techniques in which many are operating. Most people whom I have met lately and who want to start a business, or have gone into business, have no clue as to what they are doing or how to get it done.
They just started something without a secure business, plan upfront finances, or marketing strategies.
Most people say they just stepped out in faith, but faith without works is dead!.
I’m finding out that many people are failing because they have not counted up the cost of operating a business; neither obtain vital information necessary for the business to succeed.
Knowing what all is needed to establish a business is important. So many are getting discouraged, because they have not done their research concerning the business they want to establish.
According to the above scripture, we should be going into business to help others — not for greed.
Our business should be reputable, honest, trustworthy, full of integrity and displaying the attributes of YAH.
As we conduct business in a honorable way, the favor of YAH will overtake our business and we will see great increases and also attract the attention of those who hold great honor in society.
Operating above reproach, should be a set goal and earning the trust of the public. There are too many businesses operated by believers which now have bad reputations.
Maintaining good ethics and operating in efficiency, are also attributes which should be displayed. We must remember that we are also representing the Kingdom of YAH in all we do.
Those of you who want to go into business and you don’t have any experience, should connect to a Business Consulting Firm to find out all you would need to start operate and maintain a business.
Don’t be like so many others, who are operating in business, but quit within six months because they didn’t sit down and count up the cost.
You have to be diligent in business if you want to succeed. Businesses fail often because people are not willing to work hard and be honorable.
Remember, integrity, honesty, trustworthiness and being a person of your word, will attract and keep customers. But gimmicks, games, schemes and a lack of integrity, will get you a bad reputation a business collapse and possibly some time in jail.
Again remember, that the business is also representing the character of YAH through you as you engage the public.
What will people think when they hear your name and the name of your business?
~ Apostle Barbara R. Thomas
Apostle Barbara R. Thomas is founder of I Come to Heal Ministries, A Woman’s touch Ministry, The Next Dimension Global Outreach Ministries and Spoken Word School of Ministry and is on a mission, travelling the world, proclaiming the Gospel, for souls to be won to the Kingdom of God. She has life mandate to help bring others to their divine purpose.